Measuring What Matters: Sponsorship Research Lessons for the Placemaking World
This break out session will take place on November 8 from 09:30am-10:30am
Jed Pearsall, founder and president of Performance Research will bring their big brand experience to the creative placemaking world.
Evaluation is often considered the toughest task in sponsorship– tough to do because there is no standard unit of measurement, and tough to accept because it can produce a quantitative report card of success and failure that is not always welcome in a creative space.
Borrowing lessons learned from the sponsorship research world, this session will highlight how major brands are going beyond traditional yardsticks to measure the value of passion, emotion, and experiential connections, and offer a few best practices for creative placemaking.
Check the full schedule for all session details and times.
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