Jed Pearsall
Jed Pearsall is the founder of Performance Research. He holds a doctorate in sports management from TempleUniversity, and is a former faculty member at Temple specializing in Sociology of Sports. Pearsall’s pre-doctoral work was completed at DartmouthCollege and The Wharton School of Finance (Univ. of Pennsylvania). Pearsall is a frequent speaker at the IEG’s annual conference on Sports and Special Events, the BDS Sponsorship Conference (London), as well as Association of National Advertisers (ANA) conferences for Financial Management and Sponsorship.
COMPANY PROFILE
Performance Research (Newport, Rhode Island) was organized in 1985 to provide quantitative and qualitative evaluation of event marketing programs to corporate sponsors, properties and their agencies.
Over the past twenty years, the company has conducted over 1,000,000 on-site, online, and telephone interviews and more than 500 focus groups related to consumer experiences at sports, leisure and special events. In addition to working with the NCAA, Performance Research has in-depth experience with worldwide events such as the Olympics, Rugby World Cup, America’s Cup, FIFA World Cup and Formula 1 Grand Prix. The company works with professional sports bodies such as NFL, NBA, NHL, PGA and ATP tours, motorsports such as NASCAR, IndyCar, NHRA and IMSA series, as well as regional properties such as concerts, theme parks, ski resorts, museums, cinemas, zoo’s and traveling shows.
Performance Research has partnered with many of the top sports sponsors to help measure the value of their programs, including: Anheuser-Busch, AT&T, adidas, Coca-Cola, CitiFinancial, Cingular, General Motors, IBM, Gillette, Honda, Kellogg’s, McDonald’s, Pepsi, UBS, and VISA.
Market data presented by Performance Research has been referenced by leading publications such as: Financial Times, The Wall Street Journal, The New York Times, USA Today, Business Week, Financial World, Fortune, Hollis Sponsorship Report, Adweek, Advertising Age, Autoweek, BrandWeek, Marketing, MediaWeek, NewsWeek, Promo Magazine, Sport Business Sports Marketing Letter, Sports Marketing Quarterly, Smart Money, IEG Sponsorship Report, Sports Marketing and Sponsorship News.
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